Our colour choices balance cinematic presence, emotional resonance, and visual clarity. Deep, rich tones evoke the drama of classic film, while vibrant accents inject energy and modernity. Muted neutrals provide a versatile backdrop that allows content to shine without distraction.
Dominant tones provide structure and grounding across every interface, while secondary shades guide attention and highlight interaction. Accent tones add energy, warmth, and subtle emphasis, creating focal points without overwhelming. Together, these layers form a nuanced, expressive system that defines the brand’s visual identity and elevates every user experience.
Black and White
The color Sangam Amber is warm, vibrant shades of amber that exudes energy and positivity. It is reminiscent of golden sunsets and autumn leaves, evoking feelings of warmth, creativity, and enthusiasm. This color is often associated with joy, optimism, and a sense of adventure, making it an excellent choice for designs that aim to inspire and uplift.
In design, Sangam Amber can be used to create focal points, draw attention, and add a lively touch to compositions. It pairs well with neutral tones like beige, gray, and white, as well as complementary colors like deep blues and greens, creating a balanced and visually appealing palette.
Sangam Amber
The color Sangam Amber is warm, vibrant shades of amber that exudes energy and positivity. It is reminiscent of golden sunsets and autumn leaves, evoking feelings of warmth, creativity, and enthusiasm. This color is often associated with joy, optimism, and a sense of adventure, making it an excellent choice for designs that aim to inspire and uplift.
In design, Sangam Amber can be used to create focal points, draw attention, and add a lively touch to compositions. It pairs well with neutral tones like beige, gray, and white, as well as complementary colors like deep blues and greens, creating a balanced and visually appealing palette.
Narrative Blue
Narrative Blue is a calm, introspective shade that carries the clarity of open skies and the steadiness of deep waters. It reflects precision, discipline, and focus. This is a color that stays grounded; it creates a sense of trust and coherence without ever feeling cold or distant. Narra Blue embodies the thoughtful side of creativity, the moments where ideas crystallise and decisions gain direction.
In design, Narrative Blue provides stability and visual intelligence. It reinforces hierarchy, frames content with confidence, and supports complex layouts without competing for attention. It serves as the structural backbone of the palette. Narrative Blue pairs naturally with soft neutrals, metallic grays, and warm highlights like Sangam Amber. Together they form a balanced system that feels both modern and timeless, energetic and composed.